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10min chapter
211. Building an 8 Figure Outdoor Gear Subscription Box: How John Roman Merged E-commerce and Community
Millionaire University
Navigating E-Commerce Growth and Partnerships
This chapter details a company's journey through challenges in the e-commerce landscape, including an underperforming partnership and the strategic acquisition of a key influencer. After this acquisition, the focus shifted to content creation, leading to significant milestones like a Netflix deal. It also delves into the marketing strategies and consumer behaviors of a successful outdoor gear subscription service, highlighting the importance of diversified traffic sources amidst unexpected hurdles.
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Listen to the best highlights from the podcasts you love and dive into the full episode