My First Million cover image

It’s The Most Taboo Business Model We’ve Ever Seen

My First Million

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Innovative Marketing and the Art of Quitting

This chapter delves into the marketing strategies of a niche entrepreneur who successfully promoted mini katanas through viral content on social media and YouTube, generating significant sales growth. The discussion also highlights the importance of adaptability, creativity, and the courage to quit projects that no longer serve strategic goals, as illustrated by the transition to the new venture, Kanpai Foods. Through engaging anecdotes, the speakers emphasize the need for decisive action in the face of mediocrity and the journey toward scaling a business.

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