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29. What does media look like in 2023?

Future Proof

CHAPTER

Are You Hedging Your Bets?

We live in slightly volatile times. What does cautiously optimistic mean? You think that revenue is going to increase for publishers, but there's a risk attached to that,. Yeah, I mean, I think we've been in, I guess, the soft landing camp... We're just trying to watch all of these various metrics globally. It's a lot of data to wrap your head around. And basically what we're hearing from advertisers as well and the public sphere around understanding of the continued importance of investing in brand.

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