The Importance of Personality in Media

The core kind of media format that you start with probably shouldn't be text Oh shit Alex. Can we double click on that right for a living but then output it as you reading it out to the world and making it more about Personality, I think that it's probably more defensible. Especially if you're a small media company and you've got to pick bets you can't do everything. And so they decided to make like a secondary feed where the manning brothers who are former football players have a conversation about the game while the game is going on. It's not like the normal.