The Importance of Micros in Influence Marketing

Kalo: I was seating like, like me as a person, solely responsible influence marketing at that time without tools. At Kalo we would do more micros with pet influencers or like mommy bloggers and stuff like that. But it was all still the pay for post model. We just never tested it because I didn't have the time. And so, come on. That's such a good takeaway though. Like and going back to my time athletes first, like you put these scripts in front of these guys. They're not influencers and this is something we both have learned.