Ep 290: Pet Health Comes Home with MySimplePetLab's Jen Hagness
DTC Podcast
How to Launch a Digital Health Product
We've got a couple of different formats. This is our Direct to Consumer format. We'll be launching boxes this year as well. So you'll get that really great kind of like front of box, you know, dog or cat. But we've been having a lot of fun kind of balancing that juxtaposition of being scientific and approachable. It's not easy to do but so far it's been proving to be do you really well for us? And what is the retail landscape like for products like this? IsIt in pet stores alone? Is it in Walmart? What does retail look like?"
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