Fame Meets Politics: The Celebrity Effect

This chapter explores the impact of a celebrity's candidacy on voter sentiment and the complexities of the Republican primary in Pennsylvania. It examines how public perception and brand recognition shape political dynamics, especially against the backdrop of Trump's influence and the strategic messaging required during campaigns. The discussion also highlights the significance of local issues in fostering voter support, particularly in the context of Georgia's elections featuring figures like Stacey Abrams and Raphael Warnock.