Tinder Changed the Game - from Land of the Giants: Dating Games
The Cut
Tinder: A New Way to Engage With an App
The swipe is what made it an actual game. The buttons along the bottom of the app were meant to look very much sort of like game buttons, like a game controller. It kind of worked early on in those days that people would talk about, oh, I'm not, it's not a dating app. It's a game.
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