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The Cycle of Design
The cycle of design was an observation that i found relevant and incitful and actually quite familiar. I think one of the things that you see, especially designers who do potentially trend in what we would call the more generalist direction is that there's a a these cycles of going deep into something and then expanding back out. The person who typically o the self helped companies go after exactly the onseris just a like, become a generalist. We're talking about people who for some reason spent six years a working as a rancher, and now are kind of now as doing something and tech. It shows maybe rudderlessness in a beautiful way.