The Importance of Refining Your Business

I feel like you're in this really beautiful like refining process, which is also something that I feel like we cycle through. It's been an interesting month of embracing that construction, letting it happen and settling back into what's my quote unquote new normal. Like after all of that effortful expansion, I'm like, okay. Now like who are the new clients who are really sticking around? Who are the people where that attention is going to turn into something? Anything else or that attention was just like a quick fix and they're going away.

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