Navigating Sales Challenges in Uncertain Times

This content provides sales compensation leaders an accessible, conversational version of Steve’s latest thinking on sales compensation design for uncertain times.  Concepts reviewed include:

• Sales operations leaders will face difficult trade-offs between protecting sellers’ incentives earnings and meeting company cash-flow needs.
• Promptly updating an incentive plan improves seller morale, but moving too quickly in changing conditions may necessitate more changes later on.
• After the most acute phase of selling disruption ends, available revenue forecasts will still be highly uncertain.