We strongly are in favor of email marketing. The problem with it is most of our listeners are thinking, it's too big. There's a fog there. And so they don't dive into and do the first 15 minutes of work to kind of research,. Then the first hour to set it up, and then the first three hours to get it going. They'll miss out on a hundred gran this year. That's true. However, when you do it, and some of you are doing it, you're probably doing it. Maybe so ever going to save you some time. You've seen a lot of pitfalls. But regardless whether us and mail chimp or hub spot or constant