Challenges and Strategies in Addressing Controversial Issues

This chapter discusses the challenges politicians face when trying to address controversial issues such as abortion and same-sex marriage while running for office. It emphasizes the importance of finding a way to talk about these issues that appeals to a wide audience without betraying one's principles. The chapter also touches on the role of messaging and the need to be careful in how these topics are discussed in order to avoid denigration or negative consequences in elections.