2min chapter

Fintech Leaders cover image

Jouk Pleiter, CEO of Backbase – Bootstrapping to €2.5 Billion, Scaling Worldwide, Simplifying Banking Technology

Fintech Leaders

CHAPTER

Navigating CEO Communication Styles and Authenticity

This chapter delves into the communication styles of CEOs, highlighting the significance of authenticity. It discusses the interplay between directness and tact in client relations within the banking sector, as well as the role of self-selection in building strong relationships and fostering collaboration.

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