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Shalibhadra Shah CEO & Co-founder of ABC Talkies - India’s first Film Tech company, on building the world’s first cinema marketplace.
The Indian Startup Show
How Did You Get Your First Commercial Film?
We launched last February 26th and I think in the first few days itself, we got around four or five movies. We were quite excited because, you know, a new platform getting such a response. So it was very exciting. And we had a first commercial film come in by luck in May 2021. It's likely the reality is catching up with the filmmakers. They are now understanding that it's not simply creating the film that works. There are a lot more things that get into it, marketing, reaching out, positioning,. A lot of things that go into it. That's something which has happened over the past one year. Off-late, our quality of content has improved substantially
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