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Episode 637 | B2B vs. B2C, Hiring for Sales, and Bootstrapping a 2-Sided Marketplace

Startups For the Rest of Us

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Navigating B2B and B2C Marketplaces: Customer Pain and Bootstrapping Strategies

This chapter explores the distinct challenges faced by B2B and B2C marketplaces, particularly in addressing customer and competitor pain points. It emphasizes the importance of high-touch sales in sectors like healthcare and legal, and offers strategies for successfully bootstrapping a two-sided marketplace.

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