When it comes to online marketing, most people are overlooking their number-one biggest asset.
Social media activity, off-site ads, and all other tricks are a drop in the bucket compared to the power of the email list. You may have heard me say it a million times on this site, but I’ll say it again here: the energy of your business is directly tied to the strength of your email list.
But don’t just take my word for it.
“I have literally built a million dollar business on the strength of my email list. Ninety percent of my income comes from it. Even today, my email list is still my #1 business priority and asset.” (Michael Hyatt)
“Without a doubt, our email list is the best investment we’ve ever made.” (Douglas Karr)
“Email is the most important channel for you to cultivate in your online business.” (Mike Stelzner)
These guys are heavyweights in the online marketing world; each of them has a subscriber list numbering well over 100,000. But don’t make the mistake of thinking that a list in the hundreds, or even thousands, makes your email marketing strategy less important.
No matter what your subscriber numbers are, your email list is one of the most valuable assets you have in the quest to help your business thrive. When you really understand the value of that list, you’ll be more than happy to invest your time, energy and budget to help that list thrive.
In this blog post, I’m going to highlight three foundational strategies for growing your email list. Once you implement these strategies, you’re well on your way to creating smart marketing funnels that will put your list-building efforts on warp speed, as well as lead to increased revenue from each email you send out.
The Main Thing: Quality over Quantity
When my good friend David Siteman Garland (of The Rise to the Top) started out, he had an email subscriber list of just 500 people. In those early days, he did a small product launch and generated $19,800 on the strength of that list.
These days, David’s email list is much larger. What hasn’t changed is the incredible loyalty of those subscribers. Whenever I do any kind of affiliation with David, I’m astonished at the way his list gravitates immediately toward any email he puts out.
It’s all because he started with a focus on list quality.
David never fails to infuse his emails with his authentic personality. He is genuine, super funny, and a little bit quirky…all reasons why his subscribers love him and keep coming back for more.
David is a prime example of my first strategy for growing your email list.
Strategy #1: Build Remarkable Content
Strategy #2: Understand the Opportunities and Limitations of Your Email Service Provider
Strategy #3: Create Multiple Lead Opportunities
This third strategy has two parts to consider:
1) Creating Multiple Lead Magnets
2) Placement of Your Opt-In Form
There are six places where you must create opt-in opportunities for your audience:
#1: A Feature Box
#2: The Sidebar
#3: Inside Your Blog Content
#4: The End of a Blog Post
#5: The Pop-Up Box
#6: Your “About” Page
Key takeaways
Three online marketing strategies to help build your email list:
- Build remarkable, personalized content
- Learn to really use your email service provider
- Create multiple lead opportunities and embed them throughout your site
And always focus on quality, and the quantity will follow.
