#92 - From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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What Prompted You to Start Looking at Developer Relations?
One of the rules of developer relations is, didn't wanto talk to sales. So that was the genesis of it. You could log into our portal, into our dashboard, and get your api keys and get going. However, our mentation was not the greatest early on, and so you would, as a developer, o struggle a little bit, andy you would need help. That's actually where it started. We we said, ok, we want to start improving our documentation for developers. And then it turned into more of, okhatwe on board a full on business in a more autimated way.
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