$106M in 72 hours - how did he do it? 🚀 In this video, we break down the actionable framework behind Sharran and Alex Hormozi's record-breaking launch, providing step-by-step insights into crafting offers that convert and building a real, engaged audience. From unique marketing strategies to mastering personal branding, you'll discover the essential tools needed to transform your business.
Joined by Sharran Srivatsaa, president of Acquisition.com and a close collaborator of Alex Hormozi, we dive into the strategies that led to this monumental success. Learn how to optimize webinar attendance, pre-frame your audience, and leverage digital marketing techniques like short-form content to drive results. Plus, we touch on the importance of clear value propositions, reducing objections, and creating impactful offers that resonate.
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CHAPTERS:
00:00 - Intro
01:11 - Attention Required for Success
07:27 - Making Your Offer Stand Out
12:47 - Pre-Framing Your Audience
17:30 - Reason, Relevance, Invitation Framework
19:40 - Best Offer for Thank You Page
21:25 - Driving Traffic to Your Offer
22:45 - Leading with Proof
24:04 - Why People Don't Promote
27:53 - WHY WHAT HOW NOW Framework
31:55 - Properly Framing a Presentation
39:14 - Getting Traffic
40:35 - Going Viral
42:45 - Validating Your Content
46:08 - Getting Media Coverage
47:50 - Increasing Impressions on Content
52:20 - The Authority Frame
57:45 - It's Not Meant to Be Easy
59:15 - Going Viral Strategies
1:05:25 - Selling Out an Event Launch
1:11:08 - Convenience in Business Trends
1:15:43 - Driving Customer Objections
