4min chapter

Storytelligent | Brand Storytelling with Bryce McNabb cover image

Customer Insight with Gina Fong | Unveiling the Art of Consumer Anthropology

Storytelligent | Brand Storytelling with Bryce McNabb

CHAPTER

Introduction

Discover the hidden advantage of customer testimonials - uncovering valuable customer insight. Gina Fong, a consumer anthropologist, joins the discussion, sharing her expertise in gathering customer insights and navigating the challenges of delivering difficult research findings to clients.

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