Kraft Heinz's Big Breakup
The Journal.
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Shifting Tastes: The Food Revolution Post-Pandemic
This chapter delves into the changing consumer preferences for packaged foods during and after the pandemic, emphasizing the rise of budget-friendly store brands amid inflation. It also examines how legacy companies like Kraft Heinz are struggling to adapt to these trends and the growing demand for healthier food options, while facing challenges in maintaining brand loyalty.
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