How to Resolve Low Attention and High Attention Media

I do not think, you know, and hopefully someone will prove me wrong, I do not think it's possible to produce a better Lloyd's ad than that one. You've got to go to the top half of the cent to beat that one. It probably builds on what we've been talking about actually is that in the last 20 years, there's been a complete revolution in media and how we communicate. But as obviously creative agencies, we love to design things for high attention media. How do you resolve that?