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163 - Davie Fogarty - From ZERO To $500 Million In ECOM

The Frankie Lee Podcast

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Navigating Licensing and Marketing in E-Commerce

This chapter explores the significance of licensing in e-commerce, revealing how it enables businesses to reach diverse customer bases by leveraging established franchises. It emphasizes the importance of careful marketing strategies and efficient budget allocation, while cautioning against the risks of outsourcing advertising efforts. Through real-life examples, the chapter illustrates the complexities of securing licensing agreements and the crucial role of maintaining control over advertising data.

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