49 - Universal Marketing Truths
TRAP: The Real Adviser Podcast
Evolution of Online Search Behavior and Content Creation Strategies
The chapter explores the evolving trend of online search behavior shifting towards visual platforms like TikTok and Instagram, emphasizing the need for a content engine to drive growth through mediums like videos, blogs, and newsletters. It discusses the benefits of using video content in marketing, the importance of in-person networking experiences in a digital world, and the efficiency of virtual client interactions through technology.
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