Live from Dublin: Voices of Irish marketing
On Strategy Showcase
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The Art of Irish Storytelling in Marketing
In this chapter, the speakers explore the rich tradition of storytelling in Irish culture and its influence on contemporary marketing practices. They discuss the need for authenticity and levity in advertising, emphasizing the importance of local narratives over global emulation. The conversation highlights both the challenges facing the Irish marketing industry and the hope for a resurgence of bold, culturally resonant campaigns.
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