#49 - B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
00:00
How to Create a New Category in a Finite Market
category creation is certainly been you know the more of the the desired you know approach that company wanted to and sometimes it's almost forced where so once it's okay we're just going to go create a category in a very well-defined market. I think that can be challenging because you know as marketers we know that you have to be authentic and people can see through it. You can't just create a category that doesn't is not legitimate but you can make people aware of and reframe things in a different way so that they realize oh you know what that is a problem and I didn't realize that there's a fairly unique way to solve it yeah.
Play episode from 09:28
Transcript
