Get The 3-3-3 Method here: https://fos.now/yt-gd-discover-the-3-3-3-method

Want to SCALE your business and join Founder OS? Go here: https://fos.now/yt-apply-546

In this whiteboard session, I sit down with my friend Igor, a founder who was staying up until 2 AM shooting YouTube videos, dreading every piece of content he created, and questioning if any of it was actually worth the burnout.

Together, we break down his entire content approach using 3 frameworks that transform founders from exhausted content laborers into strategic content CEOs - creating a clear pathway to consistent content that builds your business without destroying your sanity.

Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-546

Subscribe to Igor’s YouTube channel, "The AI Advantage", here: https://www.youtube.com/@aiadvantage

Video title ideas (for the algo):

The CEO Approach to Content Creation

Content is Hard Until You Build Systems Like This

Why Content Feels Like a Chore (And How to Fix It)

From Content Labor to Content CEO (3 Frameworks)

Stop Being a Content Laborer (Start Being a Content CEO)

Connect with me:

Website: https://fos.now/yt-founder-os-546

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray

00:00 - Intro

03:03 - The Intentional Content Framework

07:59 - The 3-3-3 Method

16:10 - Personal Media Company Structure

#onepersonbusiness #creatoreconomy #entrepreneurship

Noticing Elizabeth Gilbert’s Next Chapter, Selena Gomez’s Wedding, and Jay Shetty’s Secret

Good Noticings

Raya: Friendship, Caretaking, and Decline

The AI-powered Podcast Player