The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Host Takeaways and Action Prompt

Melina summarizes key insights—testing, strategic empathy, and brain-friendly design—and asks listeners about one moment to simplify for customers.

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