277: How to Book a Meeting With a Senior Executive in Any Industry ( Replay)
The Predictable Revenue Podcast
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How Do You Map the Account?
How do you map the account as a whole before you get to that key decision maker? Certainly it's internal, the way I've always done it is certainly you can look at LinkedIn as well. In either case, you have a lot of institutional knowledge that's not captured in your CRM. So what I would often do is just say, hey, who knows this account? And usually there'd be like a sales engineer, system engineer or something,.
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