i think the confidence and the vision. i want to think that there's a lot of good design practice that does have that confidence, without the necessary ena, thecono bravado of that. The iphone actually is out of the box very accessible in an intuitive way that doesn't have to be explained. No one wants to glorify apple less than me. But on the other hand, just using a kind of familiar to hand example, design is really complicated. And people think they know it when they describe it as participatory or not. And it's really in the middle, yes. Now, so great. So great.

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