Lego Life

The business model is this is a way of driving creativity, more play with the bricks. And we can actually do quite a lot of analytical work to see the link between increasing activity on Lego life and increasing consumption of Lego bricks. Do you think about monetization or is that really in the form of the bricks? We've not, I mean, we have discussed things like microtransactions for sure, but we are at the moment,.