The host welcomes guest Nathan Shadrach to discuss how designers often encounter strategic issues in their work. They explore Nathan's experiences with ineffective design briefs and the misconception and lack of quality in strategic work in business.
Nathan Shedroff is an entrepreneur, author, speaker, and educator. Like me, he teaches at the graduate interaction design program of the California College of the Arts. This conversation focuses on his new book, A Whole New Strategy, which teaches strategic thinking.