
Episode 89: Harnessing Brand Power: Taylor Morrison's Marketing Dexterity
New Home Insights Podcast
Taylor Morrison's Age-Qualified and Built-to-Rent Brands
This chapter discusses Taylor Morrison's age-qualified brand, Espinade, and their built-to-rent brand, Yardley. They highlight the success of Espinade in Florida and the growing interest in Yardley, which provides affordable living experiences.
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