The Power of IBM is CNN Tech's weekly, offbeat look at tech trends. This week, Jarrett ponders how we can be catalysts in our own lives. The episode begins with the story of a couple who were threatened by an ex-Ku Klux Klan member.
Businesses want people to buy their products. Parents want their kids to eat their vegetables. We all want to convince someone to do something. So we push and we prod – but often to no avail. Wharton marketing professor Jonah Berger says there’s a better way. In this high-speed conversation with Rufus, he lays out his formula for removing barriers to change.