Cultural Whiplash featuring Afeef Nessouli
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Denim, Race, and Marketing Narratives
This chapter critically analyzes a controversial American Eagle marketing campaign that intertwines notions of desirability with race. It explores the historical significance of denim, its ties to the slave trade, and how contemporary media reflects and reshapes societal attitudes towards race and consumerism, particularly under the Trump administration. The discussion also critiques the portrayal of wealth and conservatism in Netflix's 'The Hunting Wives,' examining how empathy is commodified within corporate marketing strategies.
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