The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

291: Mauro Porcini, Designing company culture

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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A Different Way of Thinking About Your Customers

We make gifts Our customers are Very successful. They worked hard They've obviously made lots of sacrifices. They end up point in their life where they need to be rewarded with a gift And we're not buying a car. We're giving them a gift I thought that is a very profound way of thinking about your customers I love love love love it and you maybe you know You mentioned a famous Italian entrepreneur and then you mentioned a powerful world that he was using to explain the culture of the company. That the convey a different aspect of what we should do Yes, the name the person is at Nestogismondi and is the founder of art Amida the lighting company.

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