2min chapter

OMR Podcast cover image

RTL-CEO Stephan Schmitter (#752)

OMR Podcast

CHAPTER

Preismodell und Marktstrategien von RTL Plus

Dieses Kapitel behandelt die Preisgestaltung von RTL Plus im Vergleich zu Wettbewerbern wie Netflix und Spotify. Es wird erläutert, wie strategische Partnerschaften und ein gezielter Preispunkt zur Steigerung der Nutzerzahlen und zur Anpassung des Geschäftsmodells beitragen.

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