Fire nation: What are just the common mistakes that you see antners make over and over again when they're starting a c p g brand, or just the company in general? i was guilty of this prior to real good foods, and that is, i was solely focused on getting distribution and revenue. I before really taking the steps necessary to build the brand. All too often it's the exact opposite. You're so focused on trying to get distribution before you've actually built a community and have a brand.

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