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Understanding the World Through Economics: Insights from Freakonomics' Stephen Dubner

Andrew Yang Podcast

CHAPTER

Challenges of Podcast Discoverability and Marketing Insights

This chapter explores the unique challenges of increasing podcast visibility in contrast to platforms like YouTube, emphasizing audience engagement and organic growth. It also delves into the role of word-of-mouth marketing and includes a compelling story about a controversial celebrity's unexpected influence on a brand's sales despite a scandal.

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