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John Maeda: Design in Tech Report

Design Better

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The Four Pillars of How to Make a Good Experience in the Computer Age

In the CX report, you put forth this great framework that helps companies and leaders think about that transformation process. Could you talk to us about what that model is and how it works? That's kind of a culmination of thinking about Silicon Valley practices for better products. And it's different from saying the designs about what's desirable. I believe strongly in the emotional dimension.

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