Marketing That Matters: The highlights of 2021
The Marketing Week Podcast
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Genealogy and the Long Tail of Search
Nana bergman, senior industry manager at google, explained how ancestry was able to achieve this through what she described as the long tale of search. Previous strategies really focused on manually inputting every single keywoard and growing really granularnd ind kind of like having a massive account with an at group for every single keywordan. Whereas to day, you can simply use what we call brought match keyworts, which will automatically include these very granular search times if and only if the intense signal is relevant.
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