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EP 10 - Unique Strategies to Scale TikTok Ads (What's Working Now)
Adspend with Ash Melwani and Rabah Rahil
Are You Scaling Horizontally With Same Creatives?
vertical scaling would be you're just increasing budget on your existing assets. horizontal scaling is where you're doing different ad sets, different campaigns and different audio campaigns to find the best audience for each one. "It's more of like, all right, we found this audience works. This ad works, let me find $1,000 a day going to a different audience," he says. 'There's no guarantee of success'
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