
Harold Chizick, CEO ChizComm, on the business of toy marketing
#Kidtech
Is This a Blueprint for the Future of Media Services Firms?
Do you think this acquisition created a blue print for what the future of media services firms need to look like in the kid sector? It gets a little bit of both. We were presented opportunities that we could jump on because it made strategic sense and really customers centric sense, right? I mean, i can tell you at least five of our clients that have spent six and seven figures on creating content without really a strategic broadcast partner of where it can go. And yes, youtube is great. Don't get me wrong, that is a, you know, as a medium buying agency,. But content consumption has changed a lot in even the last 12 months, probably even six months, and it
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