How to Optimize Your Ads on Pinterest

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Amelia spent $27 and 12 cents on Pinterest in December 2021. She got just under 14,000 impressions and over a hundred engagements. In May of 2022, Amelia spent $300 that month and she got just under 60,000 impressions,. So it's not a direct shift that in engagements, it was a little more. But I did notice that, you know, Pinterest isn't like guaranteeing.

Sometimes, we learn through trial and error, babes.

Last season I was optimistic about what Pinterest could do for my small business. So I invested a little time, a lot of effort, and a few thousand dollars into pins on the platform.

But after giving it a go… I have some new thoughts.

Tune in for my freshest take on the effectiveness of Pinterest as a small business marketing strategy, including:

The data from my personal experience with paid Pinterest ads
How Pinterest is morphing into a social media platform
The price leap oversight in my strategy
The importance of keeping an experimental mindset

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