Introduction

Retailers are desperate to know if you're having a baby. They will trawl through purchasing data, combine it with third party data and use smart a i algratms to rank those most likely to conceive. Richard is author of the choice factory, the best selling book on applying behaviour science to advertising. He started his career 19 years ago, working on accounts such as coke one one eight and compare the market dot com before moving into research. The underlying reason being there's so many decisions to make in life, not just commercial ones,. we'r just nevergon aray around the world, getting through from day to day.