2min chapter

Your Brain at Work cover image

Securing Organizational Buy-In for Talent Initiatives with Deb Bubb

Your Brain at Work

CHAPTER

The Neuroscience of Persuasion

When you understand persuasion and conformity. Those are two different things conformity is what you want somebody to do. And if you can combine all three into into your approach even better so cognitive elaboration that is the analytical approach this business case that both of you have been talking about. So just keep asking those questions why do yourself and your team. Wonderful wonderful so great great coverage on that topic but now I'm going to go shifting over to joy.

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