Episode 79: Justify Your Existence Independence Day Special
Marketecture: Get Smart. Fast.
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YouPaid CEO Discusses User-Provided Advertising ID
The CEO of YouPaid talks about the company's approach to user-provided advertising IDs, including functionality for consumers, consent management, and monetization strategies. They discuss the insertion of IDs into the bid stream, modifying code on publisher sites, and the potential for this ID to replace cookies.
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