When the Matcha Boom Began

How TikTok reshaped the trend cycle.

This episode was produced by Danielle Hewitt, edited by Amina Al-Sadi, fact-checked by Laura Bullard, engineered by Patrick Boyd, and hosted by Sean Rameswaram.

A young woman holding an iced matcha latte. Photo by Jens Kalaene/picture alliance via Getty Images.

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