NFTs: the brand opportunity in a volatile market
The Drum Podcast
00:00
What Should Brands Be Thinking About in the Short and Medium Term?
Scott: I think ultimately it's got to be based in authenticity because if you know the communications through these web three initiatives which include NFTs, Dow, tokenomics etc. If there's not a level of authenticity there and they haven't developed the right strategy to focus in on that authenticity then I think it's an uphill battle for them. Cindy: Yeah yeah so we've spoken about what entities offer to brands and their audiences but what should those savvy brands who are looking to really take advantage of this in the short medium and long term be thinking about? Scott: We need to recognize again like I just said earlier this is this is a marathon it's not a race and everybody is
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