The death of ad formats
People vs Algorithms
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The Uncomfortable Tension Between Advertising and Native Formats
Seth Godin: Advertisers were uncomfortable with UGC because people didn't want the ads before. He says it's that state of mind, actually, that gets advertisers in trouble. "The way they expect is we're going to wear these masks and kind of make our way into the party," he adds. 'I think that's what creates this uncomfortable tension'
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